very iconic
main characteristics:
bold lettering
simple central image
distinctive eye-catching color
*easily accessible = aesthetically pleasing
1. standout artist in Berlin for Plakatstil movement: Lucian Bernhard
-first to move away from art nouveau
-focus on single object poster, with bold minimal lettering
-Das Plakat (The Poster) as graphic design magazine in 1910
-created posters for the German war effort during first World War
2. Ludwig Hohlwein (Plakatstil artist)
-designed for restaurants, cafes, and the clothing industry
*more famous work was for Hermann Sherrer men's clothing line
-powerful composition balance, combined realism against flat bold color
-produced emotional posters for fundraising and propaganda purposes
(written info from http://anneserdesign.com/Plakatstil.html)
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